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Scaling a Team of Happy Productive Agents

Toronto couple Jeff and Liz Johnson are a super team. They’ve been married for 23 years, have 22 agents, 9 business staff, and practically NO TURNOVER. And that’s because to Jeff and Liz, their team is a part of their family.

Real estate is a high-turnover business, especially when you’re scaling a team, and that’s why I had to talk to the Johnsons about how they keep their people so happy. We talked about the essential roles to hire for, creating personalized 90-day plans for each agent, and serving your agents with the same level of service you’d give your clients.

This episode is sure to not only give you some best practices for scaling, but also leave you with a smile, so make sure to watch or listen, now.

In this episode, we discuss…

01:18 – Influence from former careers

07:53 – Advice for working with your spouse

10:05 – Finding an admin

13:51 – Hiring buyer’s agents

16:00 – Team roles and areas of focus

18:27 – Client care specialist

21:13 – Marketing manager

25:00 – Creating a happy culture

31:36 – Bonding

33:23 – Big iconic moves

35:30 – Mistakes along the way

37:10 – The future for Jeff and Liz

39:03 – Reach out to the Johnsons