As team leader of Arizona-statewide real estate group The Laughton Team, George Laughton oversees approximately 150 agents closing 3000 transactions annually for a total of 1 billion dollars in volume.
So he knows what it takes to successfully build a powerhouse real estate team.
But today’s episode of Team Builders isn’t only for those building mega teams. I also got inside George’s thought process for anyone looking to start growing a team from scratch.
Whether you’re looking to take that first step or already managing a team, George’s insights are too valuable to miss. Make sure you watch or listen to this one!
In this episode, we discuss…
0:45 – What is the biggest challenge the consumer faces?
2:32 – George’s backstory
5:38 – What changed in 2017
7:40 – “There’s always more great ideas than there is the capacity to execute”
13:45 – Thinking through the process of massive scaling
18:49 – How to visualize a new initiative
24:12 – What’s next after the mind map?
27:35 – The best way to capture sellers
29:55 – George’s thoughts on buyer consultations
31:20 – Keeping buyers engaged in a challenging market
33:35 – The secrets to maintaining consistency
37:30 – How to help the agent screaming “I’m out of time!”
39:17 – The big question: How to hire and train your first salesperson
48:10 – Tips to combat the emergence of referral fees
52:14 – What the channel partners are looking for today
54:32 – Looking into the future of real estate
