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Orlando, Florida

March 16-18, 2022

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Austin, Texas

June 14-16, 2022

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To succeed at a high level in real estate, you need…

1. Robust marketing and lead generation systems that keep your pipeline full

– AND –

2. The sales skills to connect with and nurture those faceless “leads” into satisfied clients

That’s why for 2022, we’ve reimagined two of our all-time most-attended events – Marketing Edge and Sales Edge – into one, combined powerhouse designed to seamlessly integrate your marketing and sales efforts for maximum impact.

Introducing Sales & Marketing Edge.


Learn the latest marketing tactics proven to attract more opportunities

Rapport-building scripts and strategies to establish trust

How to align sales and marketing to deliver quality leads and convert

Real Estate’s Most Relevant Training for 2022

Over the course of three jam-packed days, presenters Jason Pantana and Bill Pipes will “tag team” the following topics – and more! – from both a marketing and sales perspective:

  • How to make your Past Clients/Center of Influence your true “bread and butter”
  • Geographic Farming that really works!
  • Nurturing & Converting Leads
  • Generating more opportunities with Paid Ads
  • Strengthening your Listing & Buyer Presentations
  • Social Media & Video Marketing

Agenda

Agenda is in the local time
Day 1
8:00 AM – 5:00 PM
8:00 – 9:00 AM

Registration

9:00 – 9:25 AM

Opening (Jason & Bill)

9:25 – 10:35 AM

PC/COI w/ Bill Pipes

10:35 – 10:50 AM

Break

10:50 AM – 12:00 PM

PC/COI w/ Jason Pantana

12:00 – 1:30 PM

Lunch

1:30 – 3:00 PM

Open Houses w/ Bill Pipes

3:00 – 3:15 PM

Break

3:15 – 4:45 PM

Paid Ads/Leads w/ Jason Pantana

4:45 – 5:00 PM

Wrap-Up (Jason & Bill)

Day 2
9:00 AM – 5:00 PM
9:00 – 9:15 AM

Opening (Jason & Bill)

9:15 – 10:30 AM

Geo-Farming w/ Bill Pipes

10:30 – 10:45 AM

Break

10:45 AM – 12:00 PM

Geo-Farming w/ Jason Pantana

12:00 – 1:30 PM

Lunch

1:30 – 2:00 PM

Q&A / Flex-time

2:00 – 3:15 PM

Lead Conversion w/ Bill Pipes

3:15 – 3:35 PM

Break

3:35 – 4:50 PM

Lead Nurturing w/ Jason Pantana

4:50 – 5:00 PM

Wrap-Up (Jason & Bill)

Day 3
9:00 AM – 5:00 PM
9:00 – 9:15 AM

Opening (Jason & Bill)

9:15 – 10:30 AM

Buyer-Presentation w/ Bill Pipes

10:30 – 10:45 AM

Break

10:45 AM – 12:00 PM

Social/Video w/ Jason Pantana

12:00 – 1:30 PM

Lunch

1:30 – 2:00 PM

Q&A / Flex-time

2:00 – 3:15 PM

Listing-Presentation w/ Bill Pipes

3:15 – 3:35 PM

Break

3:35 – 4:50 PM

SEO/Online w/ Jason Pantana

4:50 – 5:00 PM

Wrap-Up (Jason & Bill)

*Agenda subject to change

Meet Your Speakers

Jason Pantana

“Smart Marketing. Made Easy.”

Jason Pantana is a coach, trainer and speaker for Ferry International, the real estate industry’s leading coaching and training company, as well as host of the popular seminar, Marketing Edge. His dynamic sessions arm professionals with the tools they need to stay current, competitive and successful.
Formerly the education director for a leading national real estate franchise, Jason creates tailored sessions for a range of professionals. His areas of expertise include social media strategy, digital marketing and developing an eye for emerging business trends. He’s provided clear paths for companies, both large and small, to roll out powerful advertising campaigns through online platforms, including Facebook, Instagram, YouTube and Google.
His energetic style engages audiences — in individual, team and conference settings alike — while getting them ready to utilize the ever-changing marketing tools of today.

Bill Pipes

“Find Your Inspiration”

Bill Pipes is a highly successful business coach and consultant to top-producing real estate agents and team leaders for Ferry International, the real estate industry’s leading coaching and training company. Utilizing his more than 20 years of experience and expertise in the industry, he helps real estate professionals create and improve their business models and teaches them how to convert and increase lead generation.
Bill will help attendees find their inspiration, master the language of influence, improve presentation skills, refine closing strategies, better persuasion techniques and boost their business goals.

See you in Orlando

March 16-18, 2022

Get Ticket

See you in Austin

June 14-16, 2022

Get Ticket

Event Locations

March 16-18, 2022

Orlando, FL

Omni Orlando at Champions Gate

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June 14-16, 2022

Austin, TX

Austin Sheraton at the Capitol

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Sales & Marketing Edge Safety Precautions

Ferry International’s #1 priority is the health and safety of our attendees, employees and staff supporting all Tom Ferry events. In partnership with the official event venues and vendors, Ferry International, LLC (“Tom Ferry”), will adhere to the current government and local authority guidance, as well as any venue or location-specific regulations.

By participating in any events planned and controlled by Ferry International, LLC (“Tom Ferry”), you agree to the following Terms & Conditions

For the safety of all attendees, we will be implementing the following on-site measures:

  • Hand sanitizing stations available
  • Masks available and strongly encouraged, but not required*
  • Color-coded identifiers – To quickly inform others of your personal comfort level
  • Social distancing when possible – Please demonstrate respect for all fellow attendees
  • Clean environment – Our venue has earned GBAC Star accreditation

*Subject to change based on local and/or venue guidelines and mandates