Sales Strategy
"Open houses are central to our sales strategy, creating memorable experiences that go beyond showcasing homes. Last year, we sold $50 million directly from open house visitors. Our team has mastered the art of crafting inviting atmospheres, with everything from lighting to fresh flowers and curated playlists tailored to each property.
We’ve elevated our events with experiential open houses, transforming them into visually stunning experiences that engage all senses. Imagine entering a beautifully staged home with the scent of fresh-baked cookies, live music, kombucha on tap, chair massages, or a glass of champagne. It's about creating the ""WOW"" factor.
Our approach generates buzz and excitement both in person and on social media, leading to more leads and sales. Open houses have the highest ROI of any marketing channel we use. They foster word-of-mouth, as attendees share their positive experiences with friends and family.
Hosting these events connects us with neighborhood residents, helping them find the perfect home. Open houses are not just a strategy; they’re the cornerstone of our success, making real estate transactions enjoyable for everyone involved."
Marketing Strategy
"Our secret sauce for success is about fully immersing ourselves in the community. We connect with people on a personal level and show up where it matters. At the local 4th of July parade, we don’t just sponsor it; we’re there handing out branded sunglasses, bottled water, and dog bowls. This isn’t just for visibility; it’s about being part of the community’s festivities. After 18 years, people expect our presence.
Another key event is the local arts and music festival, where we support local talent and foster community spirit. Our “beer garden,” manned by our agents, creates one-on-one connections with attendees. We show we care through these genuine interactions.
Supporting local little league teams is another rewarding effort. Seeing our logo on the scoreboard and cheering from the sidelines solidifies our commitment.
Digitally, we ensure we’re the go-to real estate choice by investing heavily in local advertising and online presence, generating thousands of leads.
This consistent, multifaceted approach fosters trust and recognition, making it easier for our agents to connect with clients. Our strategy: be present, supportive, and genuine, building a loyal following that drives our success year after year."
Technology Strategy
"Our tech game has evolved significantly over the years. I've had to step out of my comfort zone, especially with social media. Surprisingly, our posts get more traction when I'm front and center. Initially, it felt strange, but now it’s just routine. People love seeing a familiar face, which has made a huge difference in our online community connection.
Finding the perfect system for managing client relationships took time. Various CRMs were either too costly or complicated. In 2016, we discovered Follow Up Boss, which was a game-changer. Its user-friendly interface made it easy for the entire team to adopt. It’s flexible and integrates well with our other tools.
We use Follow Up Boss as our main hub for managing opportunities and ensuring no leads fall through the cracks. It's integrated with Compass, which handles client transactions, CMAs, tour sheets, marketing materials, and transaction details. Everything else, like pipeline management, lead engagement, and email segmentation, plugs right into Follow Up Boss, acting as our command center.
Our tech strategy focuses on the right tools, smooth integration, and better client connections while staying adaptable to changes."
Coaching Benefits
"Working with Tom Ferry Coaching has transformed my business in unimaginable ways. Joining a mastermind group with other agents has been a game-changer, allowing us to grow, share, and learn together. Participating in podcasts and receiving valuable referrals has kept us thriving. The day-to-day guidance on business planning and coaching has been instrumental.
Our skills and strategies have significantly improved through various programs, especially Jason Pantana's marketing strategies and Phil Jones's training sessions. Goal setting and accountability have taken on new importance, thanks to our coach, Emily Kettenberg, who has kept us focused and driven.
Tom Ferry's insights into industry trends, such as the NAR settlement, have given us a competitive edge. The TF Legacy network has provided excellent networking opportunities, fostering collaboration and knowledge sharing among top-performing teams.
Tom Ferry Coaching has equipped us with the tools and community support needed for continuous growth. The impact on our business has been profound, and we wouldn't be where we are today without this incredible coaching experience."
