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Shannon Watkins

Shannon

Watkins


WATKINS REAL ESTATE ASSOCIATES & SHANNON SELLS TEAM

MCDONOUGH, GA

Contact Me

Coaching Plan: TEAM GROWTH

690

UNITS

$213,000,000

VOLUME

Sales Strategy

My top real estate sales strategy revolves around honesty, clear communication, and goal setting. These principles build trust, ensure transparency, and drive consistent results. By thoroughly understanding properties, I provide honest answers to client questions, building credibility. Transparency about pricing, terms, and conditions fosters trust. Active listening and simple language ensure clear communication, addressing client needs. Setting SMART goals helps maintain focus and track progress. Consistent follow-up provides updates, reinforces messages, and keeps clients engaged.

Marketing Strategy

My top marketing strategy focuses on maintaining consistent engagement with past and current clients through three weekly emails and targeted Every Door Direct Mail (EDDM) campaigns in our farming area. This approach ensures continuous visibility, builds long-term relationships, and drives repeat business and referrals. Weekly emails provide valuable content, personalized updates, and clear calls-to-action, while EDDM mailers target specific neighborhoods with visually appealing designs and compelling messages to reinforce brand presence and trust.

Technology Strategy

Our current technology strategy focuses on streamlining processes and enhancing client engagement throughout the sales funnel. We utilize SISU for goal tracking and performance analytics, Sierra Interactive for comprehensive database management, GGMS for timely client outreach notifications, and Hifello for effectively targeting seller leads. This integrated tech stack ensures efficient operations, precise tracking, and proactive client interactions, driving improved sales outcomes and client satisfaction.

Coaching Benefits

TF coaching has been transformative for my career, helping me 10x my business from day one. The personalized guidance and strategic insights have optimized my processes and enhanced client engagement. The support and accountability have kept me focused on my goals, enabling consistent high performance. Thanks to TF coaching, I've developed a more effective business approach, leading to remarkable and sustained success. This coaching has truly been invaluable in driving my professional growth.