Sales Strategy
Our top sales strategy involves running Google PPC ads with relentless follow-up to grow our database. This follow-up includes texts, calls, emails, and a weekly newsletter. Each lead is integrated into a precise follow-up plan and added to our newsletter, showcasing local events, market insights, real estate highlights, and client testimonials. The follow-up plan is tailored to each lead type, with daily tasks to ensure consistent check-ins using pre-written texts, emails, and calls.
Marketing Strategy
Our top marketing strategy focuses on targeting first-time home buyers. We leverage social media to engage our sphere of influence and attract attendees to our First Time Buyer Events. Social media advertisements for these events serve as touchpoints, allowing us to reach out to potential and current leads, fostering connections and driving engagement. This approach helps us build relationships and establish trust with new buyers, positioning us as their go-to real estate experts.
Technology Strategy
Our tech strategy enhances operations and client engagement. We use: Agent Locator: Efficient lead generation and management. Follow Up Boss: CRM for tracking interactions and automating follow-ups. ActivePipe: Automated email marketing for tailored messages. Google Workspace: Seamless team collaboration and communication. ChatGPT: Quick, high-quality content creation for marketing and client communications. We also leverage social media to connect with first-time buyers, showcasing our expertise and building trust.
Coaching Benefits
Tom Ferry coaching provided me with a solid foundation to build my business. As a first-generation realtor starting young at 21 without a prior career, things could have gone differently. In real estate, there’s much to navigate, and without guidance, success is hard to achieve. Starting in a hot market and riding the wave down, it could have been easy to flunk out. My coach, Janet Miller, has been transformative, offering fantastic and knowledgeable guidance that has significantly impacted my success.
