Sales Strategy
Our top sales strategy is to enhance market presence by recruiting skilled agents, enabling us to better serve second home buyers from the U.S. and Canada. Using Boomtown, we tailor experiences to buyer profiles, ensuring high engagement and satisfaction. Regular follow-ups and leveraging cutting-edge technology are key habits that drive our success
Marketing Strategy
Our top marketing strategy capitalizes on our in-house team to produce innovative video content, setting a benchmark in the Baja California Sur market. We invest in targeted paid ads to amplify reach and engagement. A key habit is continuous content evolution, ensuring we remain the go-to reference for other brokers and agents looking to elevate their online presence
Technology Strategy
Our technology strategy integrates advanced platforms like Boomtown, Skyslope, and BombBomb, enhancing every stage of the sales funnel. We use AI for dynamic content creation and live-updating dashboards to monitor transactions. Additionally, we've established Ronival University to continually train our agents, ensuring their success and adaptability in a rapidly evolving market.
Coaching Benefits
Tom Ferry coaching has been pivotal in our exponential growth, providing a blueprint for success that led us from 20 to 120 sales agents in just five years. With their guidance, we've expanded our admin staff, established specialized teams for marketing, media, transactions, and development representation, significantly enhancing our operational efficiency and market reach.
