Most our clients come from referral/past clients and branding. We provide value and stay in touch on a consistent basis.
Marketing Strategy
Continuing from the geographic farming, past customers receive 4 pieces of information from us every year, plus phone calls. For the customer that year, they get an ornament that looks like a door with their name and 'first Christmas/Holiday' in their new home. Every property we list or sell gets a 'just sold' in your neighborhood, and not just a postcard! Sometimes its a fold out in a small envelope to look like an invite. Anyone who refers us business gets a box of chocolates that our local restaurant provides, and when I purchase one, they donate a pair of shoes to a needy child.
Technology Strategy
Follow Up Boss, Active Pipe, Commitment to Excellence, Internal Broker App, Google
Coaching Benefits
Seeing the big picture and getting ideas and tools to test, along with being able to surround myself with an echo-system of like minded successful agents that are looking towards contract growth in a constantly changing environment. Above all, Tom is inspiring on every level.
