Our success as an organization rests upon our ability to help our agent expand and grow their business. Our training, coaching, technology and marketing help us support our agents and teams in meeting their goals. We help each agent develop a business plan and help hold them accountable to following through on that plan and doing the things that they say they want to do. Several times each year we hold appointment setting challenges, similar to the Tom Ferry coaching challenges. This year we had over 800 agents participating each week and reported over 27,000 appointments in a six week period across NY, NJ and CT.
Marketing Strategy
Our most important asset it our sphere of influence and the relationships our agents have cultivated through their networking, past clients, and personal sphere. As a company we have a program we call Realtor for Life that trains agents on the best practices to develop and stay connected with their database and we develop campaigns each month for our agents to send through direct mail, email and post on social media. Last month we had a 28% open rate on almost 60,000 emails that we sent as a team.
Technology Strategy
Our innovative tech stack is fully a integrated marketing and productivity toolset that allows our agents to automate much of their processes and seamlessly integrate technology into their business, without having to be a tech expert. Open House leads and website leads flow right into our AI enabled collaborate search platform. With the Engage CRM, agents can manage their leads and sphere of influence database and stay in touch using the digital design studio which enables sophisticated campaigns across email, social and direct mail. Design Studio gives agents the power of a marketing agency at their fingertips to easily create new content or leverage our extensive library of marketing materials. New potential clients are wowed with our digital presentations for both sellers and buyers. Our digital transaction management platform integrates with our compliance and closing teams, mortgage, title and insurance partners, moving and post-closing concierge services and testimonials.
Coaching Benefits
Tom Ferry keeps me focused on my goals and keeps my head straight. His influence on my business has been profound. I have build better personal and professional habits, and I stay on track "running plays that work"! As a leader, it is invaluable to have the insights and accountability that come from coaching with the best in the business. I am a better leader, husband, father and human being because of Tom Ferry.
