Our primary sales strategy centers on multi-channel lead generation. We meticulously develop five key spokes to continuously feed our lead funnel. For each spoke, we design daily, weekly, monthly, quarterly, and yearly activities aimed at business growth. A cornerstone of our approach is consistent follow-up. Regular communication with potential buyers and sellers demonstrates our commitment and keeps us top-of-mind. We achieve this through exceptional customer service, client appreciation events, pop-bys, market reports, personalized cards, and various other strategies designed to maintain a strong presence.
Marketing Strategy
My top marketing strategy for our team is tailored to each agent's unique archetype, incorporating a blend of traditional methods such as networking, open houses, and local events, as well as modern digital marketing techniques to maximize reach and impact. A key habit of mine is time block, dedicating time daily to content creation.
Technology Strategy
Our technology strategy is centered on streamlining operations and enhancing client experiences through integrated, cutting-edge solutions. Our main tech stack includes:
CRM: Lofty for managing client relationships and tracking interactions, along with website capabilities
Marketing Automation: Fello lead nurturing, and analytics.
Social Media Management: Meta for scheduling and monitoring social media posts, canva for content creation.
Listing and MLS: MLS software and Zillow along with other 3rd party sites for listing properties and market exposure.
Communication: Google Workspace and Zoom for internal collaboration and client meetings.
Transaction Management: Dotloop for secure document signing and transaction coordination.
Coaching Benefits
Since joining Tom Ferry coaching my business has gone from an individual agent doing 30 deals a year to a large team doing over 300 a year. Coaching has been transformative for my career. I've worked with Javier Mendez for 9 years, and he has been an outstanding asset to my real estate success. I am continuously pushed past my comfort zone which is something I need to do, and always find improvements in my business. The program's focus on accountability and goal-setting has sharpened my business, while personalized coaching has given me the full set of tools I need to expand my business beyond and knock out my goals.
