Consistency! We show up in their mailbox, magazine, inbox and social feed so much that when we call them they feel like they know us already.
Marketing Strategy
Continuing from the geographic farming, past customers recieve 4 pieces of information from us every year, plus phone calls. For the customer that year, they get an ornament that looks like a door with their name and 'first Christmas/Holiday' in their new home. Every property we list or sell gets a 'just sold' in your neighborhood, and not just a postcard! Sometimes its a fold out in a small envelope to look like an invite. Anyone who refers us business gets a box of chocolates that our local restaurant provides, and when I purchase one, they donate a pair of shoes to a needy child.
Technology Strategy
We use BrokerMint back office software for transaction management. We have been using BoomTown, but we are currently building a custom website with IDX broker plug-ins that will give us the opportunity for more organic growth. We are also building a custom AirTable CRM to help facilitate lead-routing from our website, as well as snail mail for past customers, email, and texting. We use BombBomb for recruiting and past customer updates.
Coaching Benefits
Tom Ferry coaching has given me many ideas over the years to implement new strategies, marketing methods, and presentations. But the most important thing, as I was always a good Realtor, Tom Ferry coaching has taught me to be better businesswoman and more confident leader.
