Sales Strategy
One of our primary sales strategy for 2024 was to improve listing success percentage. At the beginning of the year we sat around 70% success rate from signed agreement to closed listing. We have a goal to move that to 80%. The market average is around 70%. We also wanted to take more listings. The tactics to execute this focused in several areas. First and foremost was effectively communicating all that we're doing for our seller clients to market their homes. Much of this was done through the seller report produced in collaboration with Curaytor. Next was implementing some benchmark strategies and specific days on market. 30-60-90 day plan for a listing. Half way through the year and we've improved our listing success by 4.5%, which for us is another 3-4 closings per month.
Technology Strategy
Our technology strategy focuses on simplifying processes and providing leverage to our agents, aiming to enhance the consumer experience and increase agent capacity to close more transactions. By utilizing a robust tech stack, we streamline operations and enable our team to work more efficiently and effectively. Key Points: - Simplification of Processes: We integrate multiple platforms to automate and streamline workflows, reducing manual tasks and minimizing errors. This allows our agents to focus more on client interactions and closing deals. -Agent Leverage: Our tech stack is designed to empower agents with tools that enhance productivity and provide actionable insights. This ensures that they can manage more transactions with greater efficiency. - Enhanced Consumer Experience: By leveraging technology, we create a seamless and engaging experience for our clients. This includes timely follow-ups, personalized communication, and efficient transaction management, resulting in higher client satisfaction. Tech Stack: Retool, Followup Boss, Sisu, Jotform, Zapier, Grow.com, Texting Betty, Ylopo, Bara Agency, Shilo, 3dataPulse.
Coaching Benefits
TF coaching has been invaluable. The coaching as well as the network. My coach helps flush out strategies and tactics and then we work together on tracking progress. The main value for me, is my coach keeps me focused on what matters. We have talked through more bad ideas and why resources shouldn't be allocated there.
