SOI never gets old. Start by calling every quarter to build a relationship. Learn birthdays and important dates, call them those days too. Then branch into events and think how often can I get in front of those in my sphere.
Marketing Strategy
Social Media video has been huge to gain exposure and reach new potential customers. On top of video, mailings have proven to be extremely effective in creating listing opportunities - using Tom Ferry templates like "If I could sell my home for this much ____ I would list" created multiple listing appointments.
Technology Strategy
The email marketing platform I use is constant contact, new contacts are uploaded into my system and alerted for any relevant real estate news, open houses, listings, etc. We have an in house social media manager that edits and posts all videos, helps with content, and regularly posts any relevant items pertaining to real estate. I currently use followup boss as a CRM system.
Coaching Benefits
TF Coaching has helped to create a more disciplined day to day real estate career as well as introduced many new and creative ways to generate business. Everything from scripts, post card ideas, social media strategies, email campaigns, webinars has proved to be extremely important to my growth in my career.
