Relentless and maniacal focus on a very small market. Diffuse efforts in various endeavors and geographical areas leads to poor results. Our hyper-regional targeting of less than 1,000 homes has resulted in over $1.5 Billion in sales in the last 13 years in a small market in Bend, Oregon.
Marketing Strategy
Ensuring that everything we do in marketing meets Brian Ladd's three "R"'s:
Resonate: Does it grow our relationship and harmonize our target market/clientele?
Reputation: Does it grow our reputation in a relevant way?
Relevant: Does it deliver value to our clients and market?
Technology Strategy
Boomtown, Sisu, Monday, Google Suite.
Coaching Benefits
Over almost a decade of coaching with TF, the most enduring takeaway is that it has kept me engaged in the game and implementing new ideas. Most agents become "fading winners" after achieving the first tier of success, and being in the TF ecosystem has kept me humble, inspired and often uncomfortable; all keys to remaining relevant in my home market.
