A Step-by-Step Video Marketing Plan to Build Brand Identity and Beat the Competition

A Step-by-Step Video Marketing Plan to Build Brand Identity and Beat the Competition photo

SHOW NOTES

I’m always about finding captivating ways to help you reach new audiences so you can become the agent of choice.

For me the #1 easiest and fastest way to stand out in this crowded and noisy real estate industry is to make videos!

I know some real estate agents are doing it well, others are doing it but not to its fullest potential, and others still are interested but don’t know where to start or feel too nervous to hit that “record” button!

Which brings me to today’s episode of Tom Ferry Podcast Experience. We’re taking a blast to the past! I’m sharing my game-changing video strategy, full content plan, scripts and all the steps that will out position, out-market and outmaneuver you from all the disruptors, discounters, and competition! 

This killer video strategy is from last year’s Success Summit, and it’s still so relevant and spot on in the current market that it’s never too late to dive deep and boost your online presence! 

I hope you take four or five tips and start using them in your own video strategy! It’s your business – just start!

 

In this episode we talk about…

1:15 – Tom asks you the vital questions that will clear your vision towards your business 

5:19 – “Over 80% of the world’s content will be consumed via video.”

7:44 – Tom shares his story of how he started doing video on YouTube

12:10 – Tom demands that you create a weekly anchor show, shares the topics you can cover and how to plan it monthly 

13:11 – Learn about the perfect video model and how to distribute it on your social channels

13:37 – “If you’re limiting your modality, you’re limiting your opportunity to connect with people.”

16:46 – Tom teaches how to multipurpose your shows and when to shoot them

18:54 – Find out why transcribing your videos will boost your online presence 

20:35 – How to take advantage of the audio from your video. Hint: A freelancer can do it for you!

21:26 – Why it’s critical to understand the difference between quantitative and qualitative video content…And why they’re both important

22:38 – Why creating clips of your show will be a game changer and help you boost your views

25:09 – Discover why it’s important to have a short and custom link to your videos

26:00 – Do you want your videos to resonate with your audience? Listen to Tom’s magical tip

26:48 – Always respond to comments and discover why you’re building rapport with audience 

29:54 – Tom shares a realtor that is killing it in the video sphere 

33:34 – Start implementing this video schedule to your calendar ASAP!

40:00 – You’re losing time and money if you’re distributing your own videos. Invest in this social media management platform! 

40:40 – Are you creating donkey or unicorn videos?

41:17 – Tom gives you the topic show list you need to do NOW!

45:16 – Do interviews and post them on your videos! Tom shares who to interview and when to post

51:19 – Want more video topics? Listen to Tom’s game-changing topics

58:00 – Discover why driving neighborhood tours will boost your views

RELEVANT LINKS

Uber

Cisco

Blackberry

Charlie Bit My Finger

Christophe Choo

Eileen Rivera

Lisa Doyle

Walla Walla Real Estate

Chris Kwon

Zoom

Fiverr

Medium

LinkedIn

Steven Cohen

Bitly

How to Properly Manage Your Money like the Rich

Hootsuite

 

 

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