How do you develop a strong client base that trusts you and what you have to deliver?

In today’s episode of the Tom Ferry Podcast Experience, my friend and the man behind my suits, David August joins me to talk about building a loyal community with his clients through his custom-tailored suits!

Since 2003, David August Heil has shaped the luxury men’s American bespoke tailoring industry. He’s dressed over 5,000 dedicated patrons including public figures like Kobe Bryant, Conor McGregor, Frank Gehry, Elon Musk, Robert Downey Jr., Will Smith and many more!

David revealed about cultivating a strong friendship and collaboration with Conor McGregor and the infamous FU suit, the importance of quality customer service and product, and the new style while we all work from home.

If you’ve been looking for ways to develop strong relationships with high-end clients or even offer high-quality service with your market, then check out this episode!

In this episode we talk about…

1:23 – David August shares his interest and background in the fashion industry 

7:00 – Listen to how David was raised with a strong work ethic and how that helped him develop the David August brand

8:38 – “Quality first”

10:46 – David shares how he worked to become the number one choice for his clients 

12:30 – Listen to how David researches to always deliver quality and stylish menswear 

14:20 – David reveals how he connected with Conor McGregor due to word of mouth and quality products

22:40 – Listen to how David has developed a successful collaboration with Conor McGregor

27:40 – David shares the moment the FU suit went viral!

32:32 – Listen to the journey that it took for David to find the fabric for the FU suit and how it was all worth it!

41:42 – David shares important advice on being the on-demand designer for high-profile clients

46:36 – It’s all about building a great team in order to offer quality customer service and products

49:54 – David shares how your style can help you with your “alter ego”


David August

Conor McGregor

Pat Riley 

Bo Jackson


Dana White

Mickey Rourke

Marvel Entertainment 

Tom Ford