Todd Herman believes there’s a hero within you. It’s just a matter of you tapping into that alter ego to bring it out and let it succeed.

His book, “The Alter-Ego Effect” takes a deep dive into this topic with the aim of helping everyone tap into their greatness and fulfill their potential.

This 45-minute interview flew by, filled with fascinating stories and revealing personal details that led Todd to this place in life. I hope you enjoy it as much as I did!


In this episode, we talk about…

02:25 – Who is Todd Herman?

03:35 – What stops people from being more successful

04:40 – Todd’s big mission with his book & our one human superpower

08:07 – Why your “childlike genius” is crucial to your success

11:52 – Nothing more frustrating and confidence-killing than THIS

12:33 – Todd explains “the alter ego”

14:44 – Todd’s tragic backstory

16:09 – Converting tragedy into triumph

19:21 – The easiest route to effective visualizations

20:44 – Defining “second-hand trauma”

26:09 – How “the trusted friend” becomes an ally within

29:05 – How “the alter ego” relates to you as a salesperson

31:03 – Why “multiple-self theory” is healthy and leads to your Heroic Self

34:40 – The fascinating story behind “Enclothed Cognition”

41:03 – Life lessons from Cary Grant

43:10 – Todd reveals the “Easter Egg” from his book



Relevant Links:

Todd Herman’s Website

The Alter Ego Effect

Zvi Band

Jay Abraham

Sam from Catalyst


Mike Vance

Walt Disney

Steve Jobs

David Goggins

Clay Hebert

Guy Hebert

Carl Jung

Joseph Campbell

Jonathan Fields

Michael Jordan

Kobe Bryant


Bo Jackson

Mr. Rogers

Kellogg School of Management

Darth Vader


Walter Payton

Ronnie Lott


Clark Kent

Cary Grant

John Wayne


Coretta Scott King

Martin Luther King Jr.

LensCrafters (Not really an ad)

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