When there’s uncertainty in the marketplace, consumers get scared. When they get scared, they fail to take action.
But here’s the catch: Despite a negative narrative in the media, there’s nothing to be scared of in today’s “normal” market.
Whenever part of the market needs explaining, I turn to one person – The Oracle, Steve Harney. The advice he shares on today’s podcast is essential listening to help consumers avoid their fears and make the best decisions for their futures. Enjoy!
In this episode, we talk about…
02:26 – Who is Steve Harney?
04:29 – Why the media narrative is primarily negative news
05:03 – Seven words that are crucial in today’s market
06:17 – 12 months later, agents got exactly what they prayed for
07:08 – Steve’s forecast for 2019 in 48 seconds
08:35 – Are you buying in to hyperbole?
11:58 – Your “moral imperative” as a real estate agent
14:57 – Tom’s viral content video marketing idea
17:42 – How to tap into and think like a consumer when creating video content
18:27 – One party idea that can attract lots of millennial buyers
19:56 – How to integrate “that look” of a first-time homeowner into your marketing
21:53 – Why Steve’s speech at Elite+ Retreat was his most passionate and tactical speech ever
25:47 – Home prices are predicted by CoreLogic to depreciate in 2019 in HOW MANY states?
27:59 – The definition of “recession” and a better word to use with consumers
29:18 – Step being a drone and don’t fall for the clickbait
33:20 – What any seller would want
36:04 – This is what we’re spinning into negative news?
38:39 – Do you have enough PTSI’s?
40:19 – Your most valuable commodity
42:00 – Why there’s nothing to be afraid of in this market
44:23 – Steve’s closing thoughts… MUST-LISTEN!
45:36 – Recommended action items from this episode
The Home Price Expectation Survey
The National Association of REALTORS
The Mortgage Bankers Association
Bill McBride / Calculated Risk
Chris Voss / Never Split the Difference