Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest? 

In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, and timing, and he even shares the three most important principles of all great listing agents. 

But that’s not all Tom Toole has to share in this episode. He’s also sharing his ultimate techniques for handling buyer-broker agreements at scale. 

Whether you’re a solo agent or running a team, the scripts, strategies, and information that Tom Toole shares are guaranteed to make you a better agent almost immediately. And if you’re serious about enhancing your skills and closing more deals before the end of the year, the best solution is to attend the Success Summit happening in Dallas, August 27-29. Get your ticket now: https://www.tomferry.com/summit/ 

In this episode, we discuss… 

0:00 – The secrets of a great listing agent

6:03 – Data and practice 

8:08 – Principles of success

11:45 – Marketing & follow-up

15:00 – Lead nurture 

20:20 – Getting in front of more sellers

28:00 – Buyer broker agreements

33:05 – What doesn’t work

35:15 – A great script roleplay 

40:20 – Treat buyers like listings