Urgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down? 

In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today. 

You’ll get an inside look at the playbooks of the best agents working today for generating more listings, keeping your mindset strong, raising urgency with buyers and sellers, and closing deals with consistency. They’re even sharing their daily checklists. 

I’ll say it again… Urgency and focus in real estate is the equation for getting your fire back, so watch or listen now. 

In this episode, we discuss…

0:00 – A staggering statistic 

2:25 – In a high-price market

4:25 – Fatigue and shifts

9:44 – Define focus & create urgency 

21:32 – Starting your day

26:00 – Marketing today

32:40 – Getting back from broke and burned out