Building and scaling an international business is about more than just selling homes. It takes serious strategy, vision, partnerships, and, of course, marketing.

U.S.-born Nick Fong has created a wildly successful business in Mexico through a series of brilliant moves which include working with developers, generating TONS of online leads, and using AI to maximize search. He’s the No. 1 agent in all of Baja, with eight offices and 92 agents, serving a mix of clientele from all over.

In this episode of the podcast, I talk with Nick about his story of scaling an international business and how you can get started doing the same.

If you’ve ever dreamed about starting, diversifying, or scaling an international business, this is an episode you can’t afford to miss!

In this episode, we discuss…

0:00 – Nick’s story

3:50 – Starting out in Mexico

5:50 – Nick’s business today

7:15 – Second home clients

10:00 – The media department

12:20 – Telemarketing

15:25 – Online advertising

19:00 – Lead generated to sale made

21:40 – New construction

27:15 – Giving to the community

30:20 – Nick’s biggest advice