In this business, the plays you run are everything. The right real estate plays make winning easy while the wrong ones will leave you lost in the dark.

Coach Emily Terrell is an active agent who is set to sell over 50 homes this year. On top of that, she’s coaching 37 agents who are averaging about 26 transactions. And on top of that, she has a family and kids and a great life. You could say that Emily is winning in just about every department.

What do you think her secret is? Yeah… Running the real estate plays that she knows to work.

In this episode of the Tom Ferry Podcast Experience, Emily shares with me what those plays are, where everyone should start, the high-level strategy, and so much more.

This is an expert coach sharing the real estate plays that consistently make money for her and her clients. So watch or listen, right here.

In this episode, we discuss…

0:00 – Start with a real estate business plan

4:51 – Tracking transactions

8:30 – Finding your TAM

12:30 – Creating a micro plan

16:15 – Automation & tech stack

23:20 – Team structure

25:45 – The right amount of help

32:00 – Where most agents fail

36:18 – Closing thoughts