On this episode of the Tom Ferry Podcast Experience, I have two of the greatest marketing minds in the industry, Byron Lazine and Jason Pantana, to discuss one thing: what’s working TODAY in social media for real estate agents.

In just under 24 minutes, Byron, Jason, and I are going to take a deep dive into:

  • The best social media platforms for real estate agents
  • Where agents might be wasting their time on social
  • High-level strategies for YouTube, Instagram, and TikTok
  • The video content that’s performing best
  • Where to get started with social media for real estate exposure

If you’re an agent doing video marketing on social in 2023, this episode is full of the advice you need to cut through the noise and stand out in your market.

In this episode we discuss…

0:00 – Benefits and issues with TikTok

3:05 – YouTube’s strategic advantage

6:00 – Shortform

10:23 – Most important strategic advice

18:53 – Attracting your tribe

20:50 – It’s time to start