Real estate referrals… The golden gift that keeps on giving.

Referral clients come in already knowing, liking, and trusting you based on what you did for someone they care about. So how do you build your business around generating real estate referrals? The key is to center everything you do around the client experience.

In this episode of the Tom Ferry Podcast Experience, I talk with Austin, TX superstar team leader Lisa Munoz about her unique business model which aims at delivering clients next-level service. We delve into:

  • The structure of her team
  • Her “Care Bear” client specialist
  • Why she chose to have her sales staff on salary
  • An effective buyer consultation
  • And, of course, getting more real estate referrals

If you’re in the process of building your team and want to create a referral-based business, this is an episode you need to watch.

In this episode, we discuss…

0:00 – Lisa’s background

4:00 – Early lessons

7:52 – Lisa’s client process

10:00 – The buyer’s consultation

15:36 – The team and the model

18:00 – Salaried employees

23:00 – When somebody screws up

25:11 – Layers of a client experience

27:10 – Care Bear’s role

34:36 – Client appreciation parties

40:20 – Shaping your story

42:32 – Identity and video

46:06 – The best me for free

49:40 – Reach out to Lisa