Some agents may feel today’s podcast guest is trying to take their job away. And we discuss that. But the way I see it, Jarred Kessler is an innovating entrepreneur pushing our industry forward.
And you can learn from his example.
As the founder of EasyKnock, a company that allows people to convert their home equity to cash without going through a bank, Jarred is helping not only homeowners but agents as well.
This week, I spoke with Jarred about what it’s like to be the CEO of a real estate startup, the pivots to make during a recession, and his vision of the future.
If you’ve ever been interested in founding a startup or just want to understand the changing real estate landscape, make sure to watch or listen to this episode, right here.
In this episode, we discuss…
1:50 – Importance of mistakes
3:28 – Navigating recession
5:17 – Original company vision
7:00 – Product/market fit
9:37 – Keeping up with demand
10:42 – Refining product line
13:17 – Knowing when to pivot
15:30 – Stop being stubborn
16:34 – Jarred’s funnel
18:19 – Can anyone get rid of the agent?
19:45 – The biggest resistance
20:50 – Getting the word out
22:20 – Vision of the future
25:07 – Reach out to Jarred
