Everyone who has their own business has thought about their brand. We all talk so much about branding and living into our brand, but most of us haven’t paused to ask the fundamental questions:
- What does “brand” actually mean?
- Is there a difference between your brand and your marketing?
- What are the pillars of a successful brand story?
- Where does YOUR true brand come from?
To answer these and so many more questions, I sat down with two of the kings of branding, Marc Davison of 1000watt and Jason Pantana (maybe you recognize him?) for the ultimate deep dive into this essential subject.
If you’re looking to create, refine, or remodel your brand, this is the place to start, so make sure to watch or listen, right here.
In this episode, we discuss…
0:42 – About Marc
3:48 – What most agents go to Jason about
6:51 – What is a brand, and should you have one?
15:36 – Personal brand vs “Band-Brand”
20:20 – Where do you start?
27:37 – Beliefs of a brand
32:21 – The building blocks of a brand (2 views)
38:31 – Passion and promise
44:50 – Tying attributes to your name
48:30 – The clients your brand attracts
51:57 – Marketing vs branding
56:34 – Market your message
1:00:00 – Psychology of branding and marketing
1:04:52 – Storytelling and community as a brand
1:11:22 – Giving people a reason to care
1:17:00 – Where a brand is born
1:23:26 – firstname.lastname@example.org