Emily Terrell does it all; she’s a mother, powerbroker, real estate coach, and investor. Oddly enough, Emily sometimes refers to herself as the laziest agent in real estate… Maybe this is because she’s found a way to maximize her efficiency so that she can easily attract clients while spending time with her family.
It all comes down to her systems and long-term strategy. Emily doesn’t do anything without a purpose, and that means everything she does is directly connected to her brand. This week, I spoke with Emily about some of her strategies, including:
- Her tech solutions for video-first marketing
- Building your brand around your passions
- Balancing business with motherhood
- Getting started in investment properties
If you’re looking to be so effortlessly efficient that it might even feel lazy, you should watch or listen, right here.
In this episode, we discuss…
0:00 – Who is Emily?
2:58 – Emily joins coaching and gets strategic
7:40 – Balancing babies and business
12:39 – Tech tools for effective video-first marketing
17:04 – Finding the questions and writing the scripts
21:03 – Once you have the script… (shooting, audio, thumbnail)
25:19 – What social media platform gets Emily business
26:57 – Include your passions in your content
29:31 – Bring it back to real estate
31:30 – Relationships with investors
35:38 – How long does it take to shoot this video?
37:10 – Emily’s first tenants (a horror story)
40:50 – Flipping nasties
43:05 – Flip or rental? Investor knowledge
46:23 – Circle prospecting
50:40 – Texting your way out of a ticket
52:11 – Get in touch with Emily
