News flash: The surging popularity of short-form video doesn’t mean long-form video no longer plays a role in your overall marketing mix.
At a recent video mastermind session at our Dallas office, Jason Pantana assembled a group of long-form video Rockstars who discussed what’s working now, their best tips, technical advice, and so much more.
Whether you’re a video veteran or still too shy to get in front of the camera, this advice from Phil Gerdes, David Caldwell, Erica Wolfe, Jeremy Knight, Chris Kwon, Christophe Choo, Brad McCallum, Tim Macy, and Ray Ellen will help you get started, build a following and start seeing powerful results.
In this episode, we discuss…
0:58 – How’d you start with video?
12:42 – What’s working now and where they’re seeing the best results
16:15 – A special guest chimes in
27:12 – Real client reviews
28:47 – What can you do with your craft to add value?
31:25 – Performance hacks to get the best from your videos
36:33 – Journal the journey
38:37 – The No. 1 mistake agents make on video – that’s so simple to fix
43:53 – Are you doing the work to improve your videos?
47:20 – Look outside the industry to evolve
48:26 – Let YouTube analytics tell you exactly what works and what doesn’t
50:07 – Production quality vs. content quality
