Are you looking for new tools to add to your toolbox? Today’s conversation is packed with hacks and proven plays from some of the top agents in the business.  

This week on the Tom Ferry Podcast Experience, I’ve invited coaches and clients to share their very best ideas to help you make more money, sell more houses, get more customer satisfaction, get more joy from your business and ultimately, achieve the kind of breakthrough results you want.

In part 2 of this episode, you’ll hear from Matt Barre, Mary Jett, Patrick Ferry, Jill Biggs, Brian Eliel, Tim Lamb, Frank Hereda, Paul Sanford and even more of our incredible coaches and clients. Get their strategies for non-owner occupieds, letters, referrals and more!

  • 00:35- Matt Barre intro
  • 01:14- Letters to non-owner occupieds
  • 04:47- Paul Sanford on letter success
  • 05:31- Dealing with the no’s
  • 07:14- Matt’s success by the numbers
  • 09:58- Success leads to more deals
  • 11:57- Mary Jett intro
  • 12:24- Influencing your past client’s SOI
  • 14:50- Mary Jett’s role
  • 15:29- Patrick Ferry on door knocking and letter-dropping
  • 18:37- Adding a QR code and video to letters
  • 19:02- Setting the commission percentage
  • 21:26- Jill Biggs intro
  • 24:22- Why you need stories
  • 27:18- People pick who they like
  • 28:24- Being relatable
  • 29:30- Don’t give your problems life
  • 32:13- The 15-Minute Rule
  • 33:36- Brian Eliel intro
  • 34:53- The 140+ point marketing plan
  • 37:04- Google My Business page photos
  • 37:40- Social media engagement
  • 39:30- Tim Lamb intro
  • 40:17- 4 strategies for referrals: you have to ask
  • 41:30- Wow them with your service
  • 43:04- Do they know how to refer you?
  • 45:25- Train your sphere to send you more business
  • 46:20- Frank Hereda intro
  • 48:28- Using property radar to target super seniors 
  • 51:17- The working letter
  • 52:26- Paul Sanford intro
  • 52:40- Level up: virtual open houses, website and more
  • 59:04- Close