Are you creating relevant, valuable and compelling content? If you can’t definitively say “Yes” to all three of those, you need to listen to this interview with Iris Chen. She’s a content creator and entrepreneur whose passion is helping other entrepreneurs find their purpose and build their brands online. Let this episode help you refine your content strategy, gauge the results and level up your content creation to take your business to new heights.
In this episode, we talk about…
02:22 – Who is Iris Chen?
09:21 – The “secret sauce” of content creation
10:52 – The constant battle of artist vs. operator
13:05 – How Iris defines “good content”
14:34 – Which of these three types of content creators are you?
17:15 – The most important part of your content creation
18:13 – The best apps for video production
19:00 – The formula for success with content creation
20:39 – Iris shares advice directly for real estate professionals
22:19 – Branding is all about _________ and __________.
24:21 – Determining who you REALLY are… and what that means to consumers
26:30 – How Iris overcame her fear of the camera
28:26 – How an agent can get past “I’m just not where I want to be”
30:55 – Why you should be doing Instagram AMAs every day
31:35 – The main problem many entrepreneurs face today
34:40 – Iris’s content advice for those who are brand new to the business
36:49 – Gettin’ nerdy for a couple minutes
42:50 – Closing thoughts from Iris