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Build Your Brand and Generate Referrals Using Authentic Video

What does it take to successfully build your brand and generate referrals using social media video? It does take time, but when you do it the right way, it doesn’t have to take a lot of stress.

Video should be fun, collaborative, and a personal dialogue between you and your clients. If you’re looking for an example, you need to check out Miami super-agent, Luz Abreu. This week, Jason Pantana spoke with Luz about what it takes to make the kind of truly authentic video that can generate referrals.

No matter what stage of you’re at with your social media video, this is an episode you can’t afford to miss, so watch or listen, now!

In this episode, we discuss…

1:43 – Luz’s marketing superpower

3:13 – How Luz built her brand

5:55 – Bringing on help

10:26 – Topics you should be doing

12:46 – Luz’s favorite platform

13:41 – Types of video

15:08 – Video team

17:41 – Referrals

21:08 – Wisdom for new agents

23:08 – Reach out to Luz

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