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The 3 Ps of Engagement for Social Media Marketing

So, you’ve made a great video, posted it to social, and it’s gotten some views. That’s great, right?! Well… not so fast. How is the engagement on that post? Are people liking, subscribing, and commenting? Because if not, that post is dead in the water.

When it comes to social media, ANY social media, we need to play to the algorithm and that means this: Interaction = Visibility. And interaction comes down to three “Ps” that you need to always be thinking about on social. Jason Pantana is going to walk you through what they are, why they matter, and how you can take advantage of them.

Working the algorithm is the foundation of the game, so make sure that you watch or listen to this one first, and afterwards, check out this episode if you haven’t already, to see what kind of content you want to be using.

In this episode, we discuss…

2:20 – P No. 1 (define structure)

3:44 – P No. 2 (earn the right)

5:00 – The law of reciprocity

7:10 – P No. 3 (leverage harder)

8:20 – Audiences you should target

9:35 – Making things simple