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The Top 5 Dos and Don’ts of Successful Email Campaigns

Did you know that four out of five of the top marketers across all industries said they’d rather give up SOCIAL MEDIA than email?

Yeah… Because email works when you know how to work it. All it takes is knowing what to do – and what not to do – in order to send wildly successful mass email campaigns that people will want to be on the receiving end of. That’s why Jason Pantana is going to show you how to do (and not do) just that.

Make sure to watch or listen, like, subscribe, and leave a comment on YouTube for Jason.

In this episode, we discuss…

0:00 – Intro

1:50 – How mass emails work

5:14 – Do: Personalize your campaigns

6:29 – Don’t: Delete subject lines

7:19 – Do: Strategic CTAs

9:00 – Don’t: Forget to optimize for mobile

10:27 – Do: Auto responder welcome campaign

11:17 – Don’t: Forget preheader text

12:22 – Do: Make it all clickable

14:30 – Don’t: Spam!

16:22 – Do: Refine your list

18:00 – Don’t: Send at random

19:00 – Leave a comment for Jason!

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