I’ll just say it: you’re not sending enough emails! I know what you’re thinking… “Nobody reads emails anymore!” But here’s the thing: When done correctly, email is actually one of the most effective marketing channels out there.
This week, Jason Pantana is going to share a case study in which a specialized email strategy is generating up to 45 directly attributable listing leads every month! Then, he’s going to walk you through the process of how to write them, build them, and when to send them.
You’re going to send emails anyway, so get the most out of them by using a proven strategy. Watch or listen, give the video a like if you feel so inclined, and let us know what other topics you’d like us to cover!
In this episode, we discuss…
0:48 – FAQs and FYIs
1:36 – Double opt-in
2:30 – Too much email?
3:43 – Matt Curtis Real Estate (a case study)
5:44 – Monday: cash in on the weekend
8:40 – Wednesday: value video
12:00 – Friday: weekly roundup
13:00 – Friday sections
16:29 – How it all fits together