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Win More Local Business by Optimizing Your Google Business Profile

“Best hairstylist near me.”

“Great sushi near me.”

“Reliable plumber near me.”

Sound familiar? People use Google to search for resources like this all the time. So it only makes sense to have a strong presence on Google for that next search for “Best real estate agent near me.”

That’s why your Google Business Profile (GBP) is so important, and today’s This Week in Marketing is devoted to helping you make the most of yours.

Let me and Jason Pantana make sense of it all and walk you through some key tips to win more local business through the power of Google search.

Also be sure to download this free resource, The Real Estate Guide to Google Ranking Success.


In this episode, we discuss…

0:50 – Why your GBP is so important

2:32 – Tricks to win the search game

4:20 – Why it’s not a “set it and forget it” game

6:31 – Are you posting on Google?

7:50 – Play the long game

9:09 – An advanced but risky hack