Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific audiences.
On today’s episode of This Week in Marketing, our resident expert Jason Pantana will walk you through the step-by-step process of creating a Reels ad.
Don’t miss this information-packed, 13-minute tutorial.
In this episode, we discuss…
0:45 – A crash course in Reels and Reels ads
2:09 – Where do Reels ads show up?
3:15 – Step 1 to start creating ads
4:06 – Are you using Facebook Business Manager?
5:07 – Getting to the real ad creation process
7:04 – Do THIS or your ad will get rejected
8:45 – Why you might prefer manual placement
10:20 – How to make Facebook and Instagram put their money where their mouth is