Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy.
In part two, we discuss:
- The importance of just being yourself
- How to create that all-important hook at the beginning of your videos
- The best video tips for 2022
- Why “the scariest place is in your own head”
Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!
In this episode, we discuss…
0:40 – Video topic ideas to get you started
3:35 – The importance of self-awareness in your video persona
5:28 – Answer specific questions and attach an emotional story to it
8:06 – Does every video need to be a brand-new idea?
12:53 – The 3-second rule: How to create your hook
17:11 – Creating your formula for success
20:05 – Best advice heading into 2022
23:08 – Are you Chuck Berry or David Bowie?
29:55 – Top takeaways from our video mastermind