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How to Generate Tons of Leads with Short-Form Video (Part 2 of 2)

Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy.

In part two, we discuss:

  • The importance of just being yourself
  • How to create that all-important hook at the beginning of your videos
  • The best video tips for 2022
  • Why “the scariest place is in your own head”

Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!


In this episode, we discuss…

0:40 – Video topic ideas to get you started

3:35 – The importance of self-awareness in your video persona

5:28 – Answer specific questions and attach an emotional story to it

8:06 – Does every video need to be a brand-new idea?

12:53 – The 3-second rule: How to create your hook

17:11 – Creating your formula for success

20:05 – Best advice heading into 2022

23:08 – Are you Chuck Berry or David Bowie?

29:55 – Top takeaways from our video mastermind