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How to Generate Tons of Leads with Short-Form Video (Part 1 of 2)

“In two years, you’re gonna wish you did this two years ago.”

That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay.

For today’s episode of This Week in Marketing, I was joined by three TikTok real estate Rockstars – not only Zachary, but also Glennda Baker and Scott Betley, who might be better known as @ThatMortgageGuy.

In part one of this two-part episode, we tackle:

  • Are you too late to join now? (The quote above should answer this.)
  • Tips on getting started and finding your voice
  • How short-form video can replace phone prospecting, and much more!

Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!


In this episode, we discuss…

1:14 – Everyone questioned short-form video

2:48 – 18K leads in 7 months

4:31 – “You start with a trend and you find your niche”

8:01 – Glennda’s early fears about TikTok – and how she conquered them

11:00 – Gaining 480K followers in just over a year

11:56 – TikTok as a referral generator

13:19 – How do you manage everything when you “blow up”?

16:17 – Glennda digs into her data and analytics

22:48 – Did you miss the boat on TikTok?

25:22 – The experts’ advice for getting started

26:34 – The “new” Hour of Power

27:27 – How to find your voice and amplify yourself

28:12 – Do your homework to figure out TikTok