“In two years, you’re gonna wish you did this two years ago.”
That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay.
For today’s episode of This Week in Marketing, I was joined by three TikTok real estate Rockstars – not only Zachary, but also Glennda Baker and Scott Betley, who might be better known as @ThatMortgageGuy.
In part one of this two-part episode, we tackle:
- Are you too late to join now? (The quote above should answer this.)
- Tips on getting started and finding your voice
- How short-form video can replace phone prospecting, and much more!
Be sure to follow @ZacharyLoft, @GlenndaBaker, and @ThatMortgageGuy and then watch this episode to learn their secrets to success!
In this episode, we discuss…
1:14 – Everyone questioned short-form video
2:48 – 18K leads in 7 months
4:31 – “You start with a trend and you find your niche”
8:01 – Glennda’s early fears about TikTok – and how she conquered them
11:00 – Gaining 480K followers in just over a year
11:56 – TikTok as a referral generator
13:19 – How do you manage everything when you “blow up”?
16:17 – Glennda digs into her data and analytics
22:48 – Did you miss the boat on TikTok?
25:22 – The experts’ advice for getting started
26:34 – The “new” Hour of Power
27:27 – How to find your voice and amplify yourself
28:12 – Do your homework to figure out TikTok