You don’t just step into multi-million-dollar Beverly Hills listings and start making a fortune. First, you want to find the right mentor, perfect your conversion strategy, and find out what makes your marketing special. Basically, you want to be like Ben Belack.
This week, I sat down with Ben and Jason Pantana to decode Ben’s powerful sales and marketing tactics, including some indispensable advice for using YouTube in a smarter way.
If you’re looking to move up your price point, this might just be the perfect place to start. Listen or watch, right here.
In this episode, we discuss…
0:52 – How Ben got his start
3:38 – Unpacking expired listings (knock or die)
8:03 – Heavyweight objection handling
11:30 – Luxury really isn’t very different
15:23 – Ben’s 5 iconic career moves
19:05 – Parties! Gifts! Mega open houses!
21:21 – YouTube (you can either hope and wait or take control)
25:53 – The Beverly Hills Super Realtor (is a human, too)
30:28 – YouTube as a business card (credibility, trust, feedback loop)
35:05 – Split your channels (helping YouTube index you)
43:47 – A sad story with an inspiring lesson