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Unfolding Your Luxury Brand: Aligning Your Story, Work Ethic, and Ambitions

Marketing yourself effectively takes a lot of time, thought, and hard work. It can seem like a real chore if you let it. But think of it this way… What if you were the editor of a magazine all about YOU? In it, you put everything you like, all your flavor and style, and pepper in some real estate just for good measure.

This, my friends, might not be just a tactic for better marketing, but your ticket to the big leagues. I’ll let LA luxury realtor and LinkedIn sensation Marc Hernandez explain further, because believe me, you’re going to love listening to him. Marc is so good at telling his story that you might not realize he’s teaching you how to tell yours.

There are so many original tips and tricks to unpack here, but towards the end, pay attention to the way Marc incorporates the fundamentals. I want to know your thoughts on this, so drop me a comment on YouTube after you watch or listen.

In this episode, we discuss…

0:00 – How me and Marc met (and his business 10x’d)

1:23 – Where Marc got his hustle

4:38 – Lean in to coaching (the best do)

6:13 – The unfolding of a brand

7:40 – The Magazine of Marc

9:20 – Video time, yes it is!

11:18 – What Erin Brockovich can teach us

13:48 – 3 ways to get known everywhere

17:40 – Doing the things most don’t want to

19:52 – Conversations with strangers

20:53 – Confidence is preparation

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