What does it take to work with celebrity clients, double your numbers in a year, and build a successful business in luxury real estate? It all starts with mindset and energy, and it’s hard to think of someone who displays this better than Joy Metalios.
In this Luxury Code, Joy shares with me the secrets of her mental toughness and marketing tactics. You’ll be inspired to set bigger goals, accept crazy challenges, and hold yourself accountable.
Stick around to the end of the show, where I challenge Joy to bet even bigger on herself. I have a feeling I’m going to lose some money on this bet!
In this episode, we discuss…
1:36 – Everyone poops (don’t be intimidated)
2:53 – Provide massive value
3:59 – How to get the know the market
5:16 – Authenticity… What does that mean?
6:25 – Being gritty
7:38 – Pandemic pivot
8:43 – What type of marketing works for Joy (a non-myopic approach)
10:42 – Using video to stand out
11:34 – Work with experts to deliver the 5-star experience
13:38 – Accountability changes the game
15:33 – Joy’s 3 big tips for working in the high end
16:45 – “I got $10,000 that says you can’t…”