Michael Franco began his career in NYC as a lawyer, but his love for the city soon turned to a love for luxury real estate. In record time, Michael became a power broker in the New York luxury market, and this week, he shares some of his secrets for breaking into high-dollar listings and thriving at the top.
A little hint: leveraging sales, self-promotion, and market knowledge!
In this episode, we discuss…
0:47 – What’s hot in NYC real estate?
3:22 – Get the price right
6:48 – How Michael broke into the high end
8:40 – Leverage that sale!
10:58 – Are you willing to be a shameless self-promoter?
14:25 – Market knowledge greatness
15:12 – Subscribe to EVERYTHING
16:00 – How to translate market knowledge into talking points
16:58 – How do you keep your pulse on every market?
18:45 – Know your city (Full blown New Yorker)
20:58 – What’s your 4-minute mile goal for a transaction?
23:43 – How would you rebuild your business anywhere, tomorrow?
