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3 Requirements for Success in High-End Real Estate (Part 1 of 2)

What happens when L.A. and NYC luxury agents – who accounted for nearly $20 million in GCI in 2021 – converge in a Dallas podcast studio?

YOU get to hear multiple perspectives on what it takes to succeed in luxury real estate, that’s what.

On today’s Luxury Code, Jon & Lauren Grauman from the Westside of L.A. and Steven Cohen from Manhattan share their insights into the true meaning of luxury, the importance of authenticity, marketing tips and more!

Whether you’re a luxury agent looking for tips or you aspire to break into luxury real estate, be sure to join us for part one of this two-part episode.


In this episode, we discuss…

2:25 – How Jon & Lauren Grauman scaled to $12 million GCI in 2021

3:50 – Who is Steven Cohen?

5:46 – 3 components of success in the high end

10:20 – How to develop the skills necessary to succeed

14:55 – Marketing and maintaining relevance

18:27 – The alternative to direct mail to reach “ultra-luxe” consumers

20:28 – Factoring in the stigma of real estate

23:15 – How Steven evaluates potential marketing messages

26:10 – Making the client experience first and foremost

28:57 – The importance of relevancy

31:50 – How Million Dollar Listing changed everything