So here’s my challenge to you: For the first 12 weeks of 2021, feature a local business that could use a “leg up” in some way. Maybe it’s a treasured local restaurant. A favorite store. Or a service or venue that’s had to close its doors because it’s deemed “non-essential.” Whatever the case, rally […]

I know a lot of people who achieved truly extraordinary sales years in 2020. Yet back in early/mid-March, many of those same people felt frozen in their tracks, wondering if they’ll be able to sell another house until the pandemic was over. So what changed? They got resourceful. They innovated. They adapted. And perhaps even […]

First Things First: Do Your Homework Before we get to those two options, you need to do a little research and data collection. I recommend you go back through everything you’ve done for the property, from your initial listing launch, to videos you’ve posted, to social posts you’ve used to promote it, to feedback from […]

Advanced Marketing Tactic No. 1: SMS Campaigns Ninety percent. You know what it takes for 90 percent of people to agree on something? Something overwhelmingly attractive. But here’s what they said… 90 percent of people would rather get marketing messages via text than getting a phone call. (NOTE: This is NOT me letting you off […]

Daily Discipline No. 1: Study the Market I’ve been harping on this one a lot lately… but only because it’s that important. How else are you going to speak intelligently about what’s happening in your market if you’re not studying it every day? You need to be in the MLS for at least 20-30 minutes […]

It’s Simple. Here’s How to Create Yours… Sit down, put pen to paper, and write out your future based on this ideal: If I could really go for it and things go well, what would my life look like? Then, get specific. Talk about where you’ll be, what you’ll be doing, the feelings you’ll have, […]

2021 #BestYearEver Question 1: How Are You Going to Scale Yourself in 2021? Imagine you walk into your doctor’s office for an appointment. The front desk is unattended. You wait around a couple minutes and the doctor emerges from an examination room. She says, “Oh I’ll be with you in a couple minutes, I’m with […]

Lighting the Fire Within I’d encourage you to start by taking stock of the 8 Equities of Life. I’ve made it easy by giving you this wheel chart. Download your copy, print it out, and fill in the wheel according to how you’re doing in each category. Be sure to write any notes or a […]