Coaching has been around since the beginning of time. Aristotle, Plato, all those relationships we can think of where one person was sharing their wisdom and their insights with another individual and then holding them accountable to follow and execute the plan. And when it comes to real estate today, it’s a pretty lonely career path, and the failure rate is extremely high. So having somebody in your corner who can guide and direct and push and encourage and give you skills and tools and ideas and, most importantly, hold you accountable, that’s what coaching is all about.

You talk to your coach every week or every other week. And their job is to keep pushing and cajoling and moving you forward, removing the fears and the doubts and the constraints of growth so you can go out and execute, serve more customers, get more closings and, ultimately, earn the money you deserve. So that’s what real estate coaching is.