WhatToSay.ai is built on 39 ranked dimensions of language which accurately predicts behavior, preferences, and priorities. We offer specific actionable advice that causes people to take action and make progress towards their goals.  Myers-Briggs (and similar personality tests) are a great starting point, but they don’t turn it into actionable, scenario-specific advice.  Knowing a person is an ENTJ, or an ISTP is only as useful as you make it.  WhatToSay.ai answers the “so what?” for you by telling you how to handle a listing presentation, an open house, etc.

Horoscopes, on the other hand, are cold reading generalizations that aren’t designed to be actionable or accurate enough to build a business around them.  Our technology has proven accuracy in both subjective feedback and objective regression analysis.