For the second consecutive year, BombBomb has conducted a comprehensive analysis of how real estate professionals are using video. The result of their efforts is the fantastic Real Estate Video Influencers Guide, packed with tons of extremely valuable advice direct from the winners themselves.
If you haven’t already, make sure to download the 2018 report and watch the videos from the influencers who share so many excellent tips and strategies.
For today’s #TomFerryShow, BombBomb CMO Steve Pacinelli joins me to share insights from the report to help you avoid the common mistakes and make the most of your video efforts.
Watch our entire conversation above, while here in the blog I’m outlining 5 video hacks based on Steve’s visit.
 

Video Hack #1: Curiosity is Crucial

This topic really tackles two of the biggest obstacles most agents have when it comes to video:

  1. They’re scared to get in front of the camera
  2. They don’t know what type of content to create

Let’s look at the second one first…
If you’re blanking on what type of videos you should be making, Steve says to look inward and ask yourself these questions:
What are you passionate about? What are you curious about? What can you create based on your personal interests?
Remember, not all of your videos need to be directly related to your business. Agents who follow their passions and create interesting content around those passions are attracting audiences they can then steer toward their real estate-related content.
So if you love food, create a video series about food. If you like dogs, create something about dogs. Fitness? Same thing. Don’t limit your creativity. Instead, capitalize on it and pour your true persona into your video project to demonstrate the authentic “you” to prospective clients.
Now I’ll circle back to how curiosity can help you get over your fear and step in front of the camera…
Instead of the old “Just Do It” command to get over your fears, why not instead use your own inspiration? Find something you’re endlessly curious about and make it a passion project! Your own inner desire will help you overcome your fear and make it much less stressful.
(If that doesn’t help you put yourself out there, I’ll share another great tip from Steve later in the blog.)
 

Tom Ferry - OnDemand Summit 2021

 

Video Hack #2: The Key to Standing Out

Steve equates your video thumbnail to the subject line of an email…
If you aren’t piquing interest, building intrigue or making a meaningful promise, you’re not very likely to get people to stop scrolling and click that PLAY button on your video.
Make sure to put effort into your thumbnails and create something unique that will stand out. It’s one of the most important steps in any the creation of every video, and it’s often one of the most overlooked.