What is the Babushka Doll Metaphor?
Most people when they hire someone, they look for someone to be the smaller babushka doll to their bigger one to make them feel important. It’s a need for ego vs. desire. And this trend continues when they add more people to their team. However, they should be doing the opposite because if you hang out with big people who do big things, you do big things. So, the real key to leadership is to be that little babushka doll and find the big one and the next big one to grow your business.
Periscope as a Killer Marketing Channel 
I really like the idea of going through a house that your previewing for a client and doing a Periscope video of it. That way not only can your client see it, but everyone that’s following you on Twitter, Facebook and wherever else you decide to post it. Think about it, so much interaction today is completely faceless. With all the texting, emailing, messaging, letters, etc. it is easy for us to just delete everything and never respond. It’s very easy to just sort of swipe that away and never look at it. But when you incorporate the power of video or you get your face on there, what happens is you become human and are able to help people connect your face to your brand.

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