Do you hate the feeling of playing “catch up”?
I know I do.
It’s an awful feeling — you already have a million tasks to perform every day, but then in the back of your head you also know that BIG PICTURE changes are needed in your business because you’re slipping further and further behind the competition.
So here’s an OPPORTUNITY or a WARNING… it all depends how you act on it.
You can adopt video into your business NOW (and put yourself ahead of the curve)…
Or… you can wait and play catch up later.
The emphasis toward video content online is undeniable, and it’s already begun.
Ever notice how the first things you see in your Facebook feed lately are almost all videos? That’s because Facebook altered their algorithm in 2016 specifically to encourage video. All other posts — your picture posts, your text posts, your photo albums — have been relegated to second-class-citizen status.
Don’t hold your breath waiting for it to change back.
Video is the future.
It’s estimated that by 2019, 80 percent of all online traffic will be video.
The question now becomes: Are you willing to embrace it?
“But Tom, I’m Not Comfortable on Camera”
I know video can be scary for some. Most “new” things usually are.
But your aversion to it doesn’t change the fact that the video train is charging down the tracks.
That’s why I want to share some tips to help you get started with video now.
If you watched last week’s #TomFerryShow, you might remember one of your weekly Million Dollar Checklist items was to post 1-2 videos every week. That might sound like a lot of content, but don’t worry. I’m going to give you topics for many of those videos right here.
6 Videos You Should Be Doing Regularly
- How’s the Market in [Your City/Region]?
This is a 3-4 minute monthly informative video about what’s going on in your market. Share sales stats, tell people something interesting and point out any trends you notice. Doing this on a monthly basis will position you as the knowledge broker in your market.
- [X] Mistakes to Avoid When Buying in [Season]
Once every new season — winter, spring, summer and fall — put out a new video titled “3 Mistakes Buyers Make in Spring Markets” or “7 Mistakes to Avoid when Buying in Winter,” etc. This approach keeps your content timely and fresh and again, positions you as the knowledge broker in your marketplace.
- Home Improvement Tips
The single most important leading indicator of someone preparing to sell their house is making home improvements. Wouldn’t you like access to those people before they begin searching for their listing agent?
Once a month, get together with a local handyman, contractor, etc. and create a short “home improvement” video teaching people how to fix up their homes. The topics can be big picture or very specific.
Homeowners who watch these videos will suddenly know who you are, where you work and that you’re the knowledge broker in your market. Provide that value and see how much easier it can make your business.
- Team Introduction Videos
On a monthly basis, post a video introducing a member of your team, a partner you work with or a vendor with whom you have a strong relationship. Let them know who you are, show them the people you work with and demonstrate that together you provide world-class service to your clients.
- Interview with Influential Community Member
Once a month post a video of you with someone who plays a significant role in the community — school principals, local business owners, city government members, prominent community leaders, etc. This connects you to your community in many important ways and once again makes you the knowledge broker people will turn to when it’s time to sell their home.
- Real Estate Behind-the-Scenes
Homeowners might know you and they have a vague idea of what real estate professionals do, but creating a “behind-the-scenes” video gives you a real opportunity to demonstrate the value you deliver to your clients.
Show the special things you do for people, how you prepare for an open house, how you overcome a difficult escrow process, etc. Capitalize on people’s fascination with real estate reality shows by giving them a peek inside your operation and showing how resourceful you are.