“But everything we hear, the market is crazy… Everything is selling quickly for top dollar. Why haven’t you been able to sell our house?”

This is not a fun conversation to find yourself in.

But it’s an occasional reality of today’s market.

For whatever reason – location, price, quality – certain homes seem to be overlooked in what’s otherwise a “crazy hot” market.

And when it’s your listing, it’s up to you to offer some solutions.

So let’s dig into two different directions you can go…

First Things First: Do Your Homework

Before we get to those two options, you need to do a little research and data collection.

I recommend you go back through everything you’ve done for the property, from your initial listing launch, to videos you’ve posted, to social posts you’ve used to promote it, to feedback from showing agents… anything pertaining to that home, collect and analyze the data.

Then you can present that to the seller and show the work you’ve done, and also “show” them what the market is essentially telling you… That in its current state, the home at this price is not generating interest.

It goes back to the great Steve Harney line, “If the home’s not selling, the price isn’t compelling.”

Now onto the two options…

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